Video

A selection of video advertisements I've written for Google in my work at Media.Monks

Google TV tasked us with creating a video that could be screened as part of keynote presentations at events like SXSW, Sundance Film Festival, APOS and American Black Film Festival.

For this project, I developed the concept, wrote the script, and helped select the content to showcase during the video.

The Google Analytics team was looking to drive further product adoption of the latest Google Analytics 4 platform across SMBs.

For this project, we were required to create videos for two different target audiences: novice (top video) and savvy (bottom video) digital marketers. 

I collaborated on the concept, wrote the script, cast the voice talent, and directed the voiceover session.

We were tapped to create a campaign that encouraged SMBs to use Google Ads part of their digital advertising strategy. 

As a member of the creative team, I developed concepts, wrote the scripts, and directed the voice talent as part of this integrated campaign for paid media.

Results: When tested, the videos outperformed expectations on usage intent and brand recall.